---
title: RDS - Food Dive
description: "The Private Label Power Shift: What Consumers Know (That Brands Don’t). Download the Infographic to See How Your Brand Compares."
---

[![RDSolutions](https://go.rdsolutions.io/hubfs/RDS-Formerly%20Retail%20Data-Logo-RGB_Colour.svg "RDSolutions")](https://rdsolutions.io/)

### The Private Label Power Shift: What Consumers Know That Manufacturers Don’t

New insights from RDSolutions reveal a widening perception gap between brands and buyers — and why price isn’t the moat anymore, it’s the moment of truth.

![3](https://go.rdsolutions.io/hs-fs/hubfs/3.png?width=2000&height=2000&name=3.png "3")

### **Download the Infographic: The Private Label Power Shift**

[![RDSolutions-logo-white](https://go.rdsolutions.io/hs-fs/hubfs/RDSolutions-logo-white.png?width=306&height=60&name=RDSolutions-logo-white.png "RDSolutions-logo-white")](https://rdsolutions.io/)

[Follow us on LinkedIn](https://www.linkedin.com/company/rdsolutions-formerly-retail-data) [Follow us on YouTube](https://www.youtube.com/@RDSolutions_formerlyRetailData)